Blogging in the traditional sense—measured chucks of text obstinate in the opinions of the writer and presented in reverse chronological order usually at a dedicated blog site (very much like this one), is a dying form of online self expression and infotainment. Blogging is a dying art. Stephanie Schwab of the Social Media explorer noted that the good old honest blogger is being buried six feet under a cistern of nondescript baloney and blatant advertising. What happened to the traditional blogs that we grew up reading and loving?
Blogging, quintessential web 2.0, characterized by linking, tagging, searching, authoring and whatnot, is struggling to find its feet in a period of transition, from 2.0 to 3.0. Amidst a new wave of trendier alternatives such as the micro-blogs of Twitter and the social media sites, traditional blogging is at risk of becoming obsolete and being quickly condemned to the annals of history. I would say that this has become increasingly observable in the internet practices of both friends and family—do you personally know more people who blog than before? I know I don’t. The fever has passed, its heyday is no more and the pop has fizzled out—this supported in findings by Information Today Europe, who astutely put that the use of blogs has sharply declined by an astounding 13% in 2010 alone, and I fear the figures aren’t any more cheerful this year.
So what have become of bloggers? Well many have reinvented themselves as micro-bloggers and social media updatists, occasionally they do hop back into the blogosphere to give the good old dame a good scratch on the back, but they hurry off quickly leaving the old mutt to wallow in his depressingly dated hound pound. But most of the traditional bloggers of today are money grabbing advertorialists, writing reviews and drumming support for commercial causes with the intention of making a fast buck (Schwab, 2012).
Just as how Friendster kicked the bucket (or at least I bet they wished they did) when web 1.0 was thrown out to sea in favor of web 2.0, it is only expected in the natural scheme of things that marquee features of the outgoing web version go down with the sinking ship, unless they can reinvent themselves.
The concept of blogging itself is far from dead, but the tradition blogs that we made stereotypes of back in the early 2000s is getting there pretty quickly. But I’m cool with that.